Exhibitions and Trade Shows

A fantastic way of generating new business leads and developing a strong brand presence

Well targeted trade shows and exhibitions can reap rewards for businesses willing to take the plunge. However, significant pre and post show input is required and the amount of management time required should not be underestimated.

At the Richmond Marketing Consultancy, we have extensive experience in events, exhibitions and trade shows – having helped clients exhibit at Olympia,  ExCEL, NEC and the Manchester Centre – at shows as diverse as The London Book Fair, Technology for Marketing (TFM), Accountex, Sales Innovation Expo, Marketing Technology Expo (MTEX), Marketing Week Live, The Pharmacy Show, The Vet Show and The Dentistry Show.

Choosing the right exhibition for your business

We will spend time on your behalf researching the exhibitions and trade shows appropriate to your target audience and budget. Finding the best show for your market is key to a successful exhibition.

From concept to exhibition – we take care of the detail

You can rest assured that the organisation of your exhibition is in safe hands. We offer a complete range of marketing support services to ensure that the exhibition is a success:

  • Define a clear set of marketing objectives for event
  • Plan your exhibition stand and arrange for its production and delivery
  • Take care of all pre-exhibition organisation - from directory entries to bar code scanners
  • Organise pre-exhibition marketing to your clients and prospects
  • Plan marketing materials for your stand
  • Help staff your stand during the exhibition
  • Post show follow up, ensure all new business leads are acted upon
  • Post show report 

If you would like to talk to us about helping you with exhibiting at a trade show, please contact us.

Ten tips to ramp up your marketing

Need some advice to help refresh your marketing? Based on our experience as a B2B marketing agency, helping SMES grow,  here are ten of our top tips for SMEs to ramp up their marketing. 

For many SME’s, the key to successful marketing is all about the implementation. All too often, marketing is the easiest function to let slip when faced with the day-to-day demands of running a business. And you might be surprised with what can be achieved by writing a realistic marketing plan that focuses on a limited number of monthly activities and sticking to it. Here are ten tips, you might find useful to consider, when developing your 2019 Marketing Plan:-

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We'd love to help you with your marketing strategy.