Marketing Strategy

Your marketing strategy and plan

Spending time on developing a well thought out marketing strategy and plan gives an essential focus to the business. Everyone in the business can be clear about where you are going and how you are going to get there.

At The Richmond Marketing Consultancy, we couple strong traditional strategic marketing skills with experience in the effective use of the latest online marketing techniques. Our starting point will always be your business objectives.

We will research your business environment and look at your business before recommending a marketing strategy and month-by-month marketing plan.

Business Objectives

Our Strategic Marketing Service for SMEs, B2B and professional services firms

A fresh pair of eyes can be invaluable. Our marketing consultant will take an objective look at your business and prepare a detailed marketing strategy and fully costed marketing plan to provide a clear way of growing your business.

Business Objectives

Your long-term business objectives are the starting point. How realistic are they? Are they too ambitious or not ambitious enough?

Research Business and Marketing Environment

Areas that will be investigated will include:

  • What is the business environment you are operating in?
  • What are the opportunities and what are the threats to your achieving your business objectives?
  • Who are your competitors? What are their strengths and their weaknesses?
  • What is the size of your market? Who are your clients? What are their needs?
  • What is your USP? Why should clients come to you rather than anybody else?

Marketing Objectives

These will be measurable goals to be achieved each year. There should be regular reviews to assess whether the marketing strategy is on track and which marketing activities are particularly effective.

Marketing Strategy

This will outline the strategy to achieve your marketing objectives.

  • Your product or service definition
  • Your pricing strategy
  • Your communications strategy to existing clients and new business prospects
  • Your business development strategy

Month-By-Month Marketing Plan

We will provide and implement, should you require, a detailed fully costed month-by -month plan of all the recommended marketing activities. This could include:

  • Lead generation and conversion strategy
  • Trade shows and exhibitions
  • Seminars and events
  • Website redesign
  • SEO management
  • Marketing collateral
  • Development of new business proposals
  • Press advertising
  • E-newsletters
  • E-Proposals
  • E-books
  • Direct marketing activities
  • PR
  • Social media

Measurement And Analysis of Results

We will spend time measuring and analysing the results, to fine-tune the marketing strategy and tactics for future years.

If you would like to talk to us about your marketing strategy and marketing plan, please contact us.

Ten tips to ramp up your marketing

Need some advice to help refresh your marketing? Based on our experience as a B2B marketing agency, helping SMES grow,  here are ten of our top tips for SMEs to ramp up their marketing. 

For many SME’s, the key to successful marketing is all about the implementation. All too often, marketing is the easiest function to let slip when faced with the day-to-day demands of running a business. And you might be surprised with what can be achieved by writing a realistic marketing plan that focuses on a limited number of monthly activities and sticking to it. Here are ten tips, you might find useful to consider, when developing your 2019 Marketing Plan:-

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We'd love to help you with your marketing strategy.