Networking and word of mouth marketing

Powerful techniques to develop business for B2B and professional service firms

Networking and word of mouth referrals should be part of a structured marketing strategy and plan, rather than an ad hoc activity undertaken in a rare free moment.

Keeping track of new contacts and then keeping them up to date with your business, the range of services you offer and any events that you might run can be extremely time-consuming.

Systematic approach to business development

We have helped a number of firms develop a structured approach to their networking and word of mouth marketing activities.

  • Agree how much time can your team realistically devote to networking
  • Identify the most appropriate networking organisations for your target market
  • Development of an annual plan of networking events for team to attend
  • Who will be responsible for initial follow up?
  • Highly targeted month by month contact strategies
  • E-newsletters
  • E-reports and proposals
  • Invitations to seminars and events
  • Social media
  • Monitor the success of each networking activity

If you would like to talk to us about your networking marketing strategy and word of mouth referrals, please do get in touch.

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We'd love to help you with your marketing strategy.