Networking and word of mouth marketing

Powerful techniques to develop business for B2B and professional service firms

Networking and word of mouth referrals should be part of a structured marketing strategy and plan, rather than an ad hoc activity undertaken in a rare free moment.

Keeping track of new contacts and then keeping them up to date with your business, the range of services you offer and any events that you might run can be extremely time-consuming.

Systematic approach to business development

We have helped a number of firms develop a structured approach to their networking and word of mouth marketing activities.

  • Agree how much time can your team realistically devote to networking
  • Identify the most appropriate networking organisations for your target market
  • Development of an annual plan of networking events for team to attend
  • Who will be responsible for initial follow up?
  • Highly targeted month by month contact strategies
  • E-newsletters
  • E-reports and proposals
  • Invitations to seminars and events
  • Social media
  • Monitor the success of each networking activity

If you would like to talk to us about your networking marketing strategy and word of mouth referrals, please do get in touch.

Ten tips to ramp up your marketing

Need some advice to help refresh your marketing? Based on our experience as a B2B marketing agency, helping SMES grow,  here are ten of our top tips for SMEs to ramp up their marketing. 

For many SME’s, the key to successful marketing is all about the implementation. All too often, marketing is the easiest function to let slip when faced with the day-to-day demands of running a business. And you might be surprised with what can be achieved by writing a realistic marketing plan that focuses on a limited number of monthly activities and sticking to it. Here are ten tips, you might find useful to consider, when developing your 2019 Marketing Plan:-

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We'd love to help you with your marketing strategy.