Background

The Donald Reid Group is a well-established accountancy firm, comprising of four key business units – DRG Chartered Accountants, DRG Outsourced Finance, CB Reid Chartered Accountants and CB Reid Business Support. They have three offices, London, Maidenhead and Dorchester, offering a full range of accountancy, tax planning and outsourced accountancy services to UK and international clients.

The Challenge

In 2012, the Partners of the firm realised that they needed additional support to help grow their business. They needed a structured marketing strategy and help with its execution.

The Solution

The Richmond Marketing Consultancy has provided DRG with an outsourced Marketing Director function since 2012, helping the firm with the development and implementation of an effective marketing strategy, resulting in a significant boost to business development. Activities undertaken include:-

  • Complete rebrand of the group
  • A new effective website
  • Development of full range of marketing materials
  • Client acquisition and retention strategies
  • Client newsletters
  • Client fact sheets
  • SEO and content strategy, including blogging, videos and social media
  • Seminars and events
  • Business development and networking
  • Customer satisfaction monitoring
  • Internal communications
  • Monthly reporting on KPIs
'RMC has provided a fantastic outsourced marketing solution. They have supported us in the development of a coherent marketing strategy and delivered on its execution. Pam has a "can do" attitude that delivers results, which has been a key factor in the growth of the business.'

Daniel Reid, Donald Reid Group

We'd love to help you with your marketing strategy.