Background

Prosell helps businesses around the world improve the performance of their sales and customer service teams. They have over 200 trainers, able to quickly roll-out programmes in a variety of languages, using both traditional classroom training and the latest in mobile technology. Over the past 30 years, Prosell has worked with many household names in Europe, the US, Australia and Asia. 

The Challenge

In 2012, Prosell had successfully launched a new website. Now, they wanted their marketing to work harder, to generate more leads and to become more scientific in their approach. 

The Solution

For four years, we provided an outsourced Marketing Director function, including:-

  • Marketing strategy development and implementation
  • Development and implementation of structured content plan, including eBooks, blogs and video production
  • Inbound marketing including content creation strategy, SEO and website development 
  • Designing and producing a broad range of marketing collateral
  • Exhibition support
  • Monthly reporting on KPIs

During this time, we helped train up two Prosell team members to take over our marketing role. We are delighted that we have helped build a great marketing function within Prosell and are no longer needed.

In our eyes, another success story!

 

Ten tips to ramp up your marketing

Need some advice to help refresh your marketing? Based on our experience as a B2B marketing agency, helping SMES grow,  here are ten of our top tips for SMEs to ramp up their marketing. 

For many SME’s, the key to successful marketing is all about the implementation. All too often, marketing is the easiest function to let slip when faced with the day-to-day demands of running a business. And you might be surprised with what can be achieved by writing a realistic marketing plan that focuses on a limited number of monthly activities and sticking to it. Here are ten tips, you might find useful to consider, when developing your 2019 Marketing Plan:-

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We'd love to help you with your marketing strategy.